The Challenge

Wired Growth had built a solid business through referrals and one-off local projects. But over time, the team realized something was missing—customers weren't coming back. Even highly satisfied clients weren't rebooking for future work like safety inspections, seasonal maintenance, or upgrades.

Without a system to follow up, Wired Growth was losing repeat revenue and relying too heavily on new lead generation. Their brand was quickly forgotten once the job was done, and that lack of ongoing engagement created gaps in their work pipeline.

The Strategy

In early 2023, Wired Growth took action by launching a targeted email marketing program designed to stay top-of-mind with past clients and re-engage inactive ones.

They implemented:

• A 3-part welcome sequence to educate and build trust with new clients immediately after the first job
• Seasonal email reminders that nudged clients to book safety inspections or pre-summer electrical upgrades
• A re-engagement flow offering limited-time discounts for clients who hadn't booked in six months
• A simple monthly newsletter with energy-saving tips, safety advice, and mini updates from ongoing projects

Each email was written in a warm, friendly tone—designed to educate, build credibility, and make Wired Growth feel like a helpful neighbor rather than a sales pitch.

The Results

Within six months, Wired Growth saw a dramatic improvement in customer retention and rebookings. Their email open rates jumped to 44%, well above industry averages. Click-through rates more than doubled, and repeat bookings increased by 40%, translating into nearly $18,000 in added revenue from past customers alone.

They also saw a 30% increase in Google reviews, thanks to automated "Thank You + Review Us" emails sent after each completed job.

What This Proves

This campaign proved that staying visible equals staying valuable. Clients weren't ignoring Wired Growth—they had simply forgotten about them. With consistent, relevant email touchpoints, the company turned lost opportunities into long-term relationships.

Even more importantly, they built a marketing engine that now runs on autopilot, requiring little time to maintain—freeing the team to focus on what they do best: delivering quality electrical work.

The Challenge

In early 2024, Wired Growth was running Google Ads with the goal of generating consistent local leads. They were spending around $2,500/month, but the results didn't match the investment. Calls were inconsistent, form submissions were low quality, and many leads turned out to be outside their service area or price range.

Despite having decent ad copy and daily budget caps, something wasn't working. The return on ad spend (ROAS) was weak, and cost-per-lead was too high.

The Strategy

After consulting with a PPC specialist, Wired Growth uncovered five major mistakes that were quietly draining their ad budget:

1. Broad Match Keywords Gone Wild - Their ads were triggering for irrelevant searches like "electrical engineering schools" and "electric razors." This was due to using broad match keywords without any negative filtering.
2. No Location Targeting Filters - Ads were showing in areas outside their service range—leading to wasted clicks and confused callers from neighboring cities.
3. One Ad Group for Everything - They had a single ad group trying to cover all services—from panel upgrades to EV charger installs—causing poor Quality Scores and irrelevant traffic.
4. Missing Call Tracking - They were counting "conversions" but had no idea how many real phone calls were coming from ads. This meant they couldn't track ROI accurately.
5. Neglected Landing Pages - Instead of using service-specific landing pages, all ads led to the homepage—which wasn't optimized for conversions or mobile users.

Wired Growth made strategic changes over a 6-week period including shifting to phrase match and exact match keywords, implementing radius targeting, breaking campaigns into service-based ad groups, setting up call tracking, and designing dedicated landing pages.

The Results

Within three months, Wired Growth saw major improvements:

• Cost per lead dropped by 52%
• Monthly ad spend reduced by $800, with no loss in lead volume
• Lead quality improved significantly, with 3 out of 5 calls turning into booked jobs
• Estimated savings exceeded $12,000 in wasted ad spend over the next 6 months
• Their booking rate increased, thanks to more relevant leads and clearer landing pages

What This Proves

Google Ads can be a goldmine or a money pit—it all depends on execution. Like Wired Growth, many electricians unknowingly waste thousands due to a few missteps in keyword strategy, targeting, and conversion setup.

With the right audit and optimization, even small changes can transform a failing campaign into a growth engine.

The Challenge

Wired Growth was driving traffic through Google Ads and SEO, but most visitors bounced without converting. Despite ranking well for keywords like "local electrician near me" and "panel upgrade Austin," their homepage was acting more like a brochure than a lead-generation tool.

Their conversion rate hovered around 2.1%, and they suspected the design and structure of their site were holding back performance.

The Strategy

After a full CRO (Conversion Rate Optimization) audit, Wired Growth realized they were missing three critical elements on their service pages and landing pages:

• No clear call-to-action (CTA) above the fold—users had to scroll just to find contact info
• Too many distractions, including a cluttered header and unnecessary navigation links
• Lack of social proof, such as reviews or trust badges, which eroded credibility

Wired Growth partnered with a conversion-focused designer to build dedicated landing pages for their top services: EV charger installations, emergency electrical repair, and residential rewiring.

Key changes included headline-CTA harmony, shorter smarter forms, mobile-first layout, trust amplifiers, and service-specific copy.

The Results

Over the following 90 days, Wired Growth saw:

• A 64% increase in conversion rate (from 2.1% to 3.4%)
• 36% more form submissions from organic and ad traffic
• A sharp reduction in bounce rate, especially on mobile
• Visitors spent longer on each page and clicked through more often to book consultations
• Their cost-per-lead dropped since more paid clicks were now converting

What This Proves

Key Takeaways:

• Landing pages aren't just web pages—they're sales reps. When built strategically, they guide a visitor toward action.
• Fewer choices lead to more conversions. Removing clutter improved decision-making.
• Tailored pages for each service outperform generic catch-alls. Specificity builds trust and boosts clarity.